Coming Soon to a Cover Letter Near You

Coming Soon to a Cover Letter Near YouComing to a Cover Letter Near YouComing Soon to a Cover Letter Near YouWhen you go to the movies, they always show previews of the coming attractions. The goal, of course, is to make each member of the audience whisper to their companion, Ooh, that looks good. I cant wait to see the movie In career terms, your cover letter is the preview and your resume is the movie. Movie previews, also known as trailers, shamelessly tease us with the most dramatic scenes, the funniest jokes, or the steamiest love scenes, becausethoseare the things that have been proven to motivate you and me to spend our time and money on movies.Previews use music, narration, and strategic dialog to work you into a frenzy of anticipation. Sometimes they even splice together parts from two different scenes.THATs what you need to do in yourcover letter. No, leid musical accompaniment. But write your letter to pull out and emphasize the most relevant skills, accomplishments, and q ualifications that appear in your resume.Shine the spotlight on the things that will intrigue your audience and pique their interest. Make your reader think, Ooh, I cant wait to see the resumeIf you have appropriate skills from two different jobs, splice them together in the cover letter. For example, if the job youre targetingcalls for Sales and Marketing experience, mention those together in your cover letter, even if you did Sales at Job A and Marketing at Job B. Pay attention to the previews next time youre munching on $10 popcorn and drinking a bucket of soda. They can teach you a lot about the science of promotion. Seen any good resumes lately?